One of the open secrets of the travel industry is what we call “the big upsell.” You are probably familiar with this sales technique, just didn’t know it had a name. The “big upsell” is the term coined for a “bare bones” vacation package that is sold at a dirt-cheap price. Travelers who fall for this trick end up paying extra for everything, like transfers or an upgrade to a decent hotel, and they typically end up paying much more than they originally intended.
The “big upsell” is one of my biggest pet peeves in the travel industry, because it is designed to lure you in for a price you’ll never actually pay. And it’s so unnecessary to market this way. Friendly Planet doesn’t need to resort to tricky pricing, because our deals, while including great hotels, transfers, and much more, are always carefully priced with a focus on huge value for money.
Anyone who takes the time to read our inclusions and make even a superficial comparison with other similar packages can see that they actually provide everything a traveler needs to have an amazing vacation. Our travelers don’t have to worry about paying for extras later, and we take pride in this.
Before you fall for a tour price that is simply too good to believe, please check out “The Big Upsell” piece I wrote, which was published on the Huffington Post last week. Read it to find out more about ‘deals’ that trick travelers into over-paying.
Have you fallen victim to an upsell when booking a trip? We want to hear your story — leave a comment below.
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